SSplitDialDemo
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This is SplitDial, with sample data

Every A/B test you run in Klaviyo would appear here, each with one plain-English answer. Nothing below is real, it is a fixed sample, updated 2 minutes ago. When you connect your own account, these become your tests.

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Needs you 2
Welcome flow: single email vs 2-step sequenceFix needed

Klaviyo's automatic winner selection is ON for this test. It may end the test early and skew the result. One click turns it off.

Flow A/BContentstarted Aug 24, 20263,120 recipientsjudged on Open rate (excl. Apple auto-opens)
Newsletter subject line: question vs statementPick a metric

This test just started. Tell SplitDial which metric should decide it, anything from opens to fewest unsubscribes.

Campaign A/BSubject linestarted Aug 27, 20268,400 recipientsjudged on opens, until you choose
Just answered 3
Abandoned cart: urgency line vs free-shipping offerWinner · +18.2%

Free shipping won. It lifted revenue per recipient by 18.2%, and the likely range stays comfortably above zero.

Decision (Aug 23): Rolled out the winner

Flow A/BOfferended Aug 22, 202612,480 recipientsjudged on Revenue per recipient
Campaign send time: 8am vs 12pmNo difference

No real difference. Both send times reached the same open rate once Apple auto-opens were removed.

Decision: No action needed

Campaign A/BSend timeended Aug 19, 202621,050 recipientsjudged on Open rate (excl. Apple auto-opens)
Product launch: hero image A vs BInvalid test

Can't be trusted: the two variations didn't get an even split (a sample ratio mismatch), so any winner would be an artifact, not a real effect.

Campaign A/BImageended Aug 15, 20265,400 recipientsjudged on Click rate (excl. bots)
Still collecting 2
Newsletter: emoji subject vs plain

Collecting data. About 76% of the way to a reliable read.

At this pace, big enough around Sep 6.

Campaign A/BSubject linestarted Aug 24, 202615,900 recipientsjudged on Open rate (excl. Apple auto-opens)
Win-back flow: 10% vs 15% discount

Collecting data. About 42% of the recipients needed to spot a 10% lift in order rate.

At this pace, big enough around Sep 14.

Flow A/BOfferstarted Aug 25, 20262,610 recipientsjudged on Order rate
Inside one answer
Abandoned cart: urgency line vs free-shipping offerWinner · +18.2%

Free shipping won. It lifted revenue per recipient by 18.2%, and the likely range stays comfortably above zero.

  • Likely range: the true lift is very likely between +6% and +30%. Because that whole range stays above zero, the win is real, not noise.
  • Judged on: Revenue per recipient, from 12,480 recipients. Opens exclude Apple auto-opens; clicks exclude bots.
  • Matches Klaviyo: recipients and revenue reconcile with Klaviyo's own report within 2%, so the number rests on data you can trust.
  • Decision: Rolled out the winner (Aug 23).

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Sample data for illustration. Open rates exclude Apple auto-opens; click rates exclude bot clicks. Every verdict is computed from raw events, never from Klaviyo's aggregate reports.